In November/December/January 2017-2018 I am planning my most ambitious expedition yet – to cycle across the continent of Antarctica via the South Pole. As with my previous expeditions, I will be combining my passions and skills for expedition cycling, planning and presenting with philanthropy and education, though Breaking the Cycle South Pole is going to push my boundaries to a whole new level.
Breaking the Cycle Outreach
Supporting HIV/AIDS in Africa
In addition to supporting access to education, I will use the Antarctic venture as a way of supporting The Global Fund, which finances medical and educational support programs targeting HIV-related diseases. To ensure that 100% of the funds reach those who need it, I am working with (RED) and Charity Miles. I encourage everyone to get involved. Charity Miles is a new fundraising model. It motivates participants to improve their fitness as they exercise to raise funds, but it does not require them to give money. The process is:
- Download the Charity Miles app (www.Charitymiles.org)
- Join my Breaking the Cycle Team (in the menu at the top left hand corner of the screen)
- Select (RED) as your chosen charity “Create the first AIDS free generation”
- Get moving – for every mile that you cycle, walk or run, 25c will be donated to (RED). The funds come from the Charity Miles sponsorship pool, not out of your pocket
- At the end of your workout you can share what you’ve achieved on social media
- Together, if many people join my Breaking the Cycle Team, we will raise a tidy sum for The Global Fund and directly benefit HIV/AIDS initiatives in Africa.
Central to the communications plan will be a special app where people can follow the daily progress of the expedition, watch short videos, view images, listen to audio blogs, see daily data (GPS, weather conditions, distances, energy usage, etc) and participate in the fundraising effort.
There will also be a dedicated website, www.breakingthecycle.tv for the expedition where you can follow my team’s progress in greater detail and share in the highs and lows as they happen, become involved in the cause and outreach programmes and learn about my highly experienced team of experts – Eric Philips, Claudio von Planta and Phil Coates – and be inspired!
To ensure that the team is fully prepared for the Antarctic crossing, a series of smaller expeditions and test runs are scheduled during 2017.
Here’s a short video of stills taken by Phil Coates on the team’s first training session in Spitsbergen, Norway.
I am now focused on raising the sponsorship support to make BTC South Pole a reality. Dimension Data, Noel O’Brien, Sara and Christopher Reston, Simone Yeo, Australian Geographic, World Expeditions, Aldersley Capital, Christini Technologies, Mont Australia, Velocio, Ibis Cycles, VEE Tire Company, The Heat Company, HED Cycling, ENVE, 45NRTH, Revelate Designs, Hillebrand Tentmakers, Julbo Eyewear, Wilderness Wear, Ride Mechanic, HiQCell and Sportsmed Biologic and several private sponsors are my major contributors to date.
Please contact Kate to discuss partnership opportunities (email@example.com)